How to Run Facebook Ads Like a Pro
How to Run Facebook Ads Like a Pro (Even If You’re a Total Beginner)
Let me guess — you’ve been staring at the Facebook Ads Manager like it’s written in another language… and wondering if Facebook ads even work anymore in 2025. 😩 Well, you’re in the right place. Whether you’re starting from scratch or you’ve tried ads that didn’t convert (been there, done that), I’m going to break it ALL down for you. This guide is packed with real, actionable steps — the same ones I teach in my eBook, How to Run Facebook Ads Like a Pro 💻, but simplified, so you can finally run ads that actually bring in clicks, leads, and sales 💸.
Why Facebook (and Instagram) Ads Still Work in 2025
Here’s the thing:
Facebook and Instagram ads aren’t dead. In fact, they’re still one of the most powerful ways to:
- Reach the right audience 🎯
- Get consistent traffic to your offer or product 🔥
- Scale your online business fast 💼
But most people don’t get results because they skip the basics — or they try to “guess” what will work. Let me show you how.
Step-by-Step Guide on How to Run Facebook Ads That Convert
1. Start with a Clear Goal (a.k.a Campaign Objective)
Before you even open Ads Manager, ask yourself:
What do I want from this ad?
- More traffic to your website?
- Sales for your digital product?
- Leads for your email list?
- Engagement with your post?
When you set up your campaign, Facebook will ask you to choose your objective, and this step is KEY. Choosing the wrong one can tank your ad results.
2. Understand the Ads Manager (Don’t Skip This!)
Yes, it looks intimidating — but once you understand what’s going on, it’s actually super simple.
There are 3 levels in a Facebook ad campaign:
- Campaign – where you choose your objective
- Ad Set – where you define your audience, budget, and placement
- Ad – where you create the actual post (image/video + copy)
Each level matters. You can’t just throw something together and hope it works.
3. Spy on Your Competitors 👀 (Yes, It’s Legal & Smart)
Wanna know the real tea? Most successful advertisers aren’t reinventing the wheel. They’re watching what’s already working — and tweaking it for their own audience.
Here’s how you can legally stalk your competitors’ ads:
- Go to the Facebook Ads Library
- Search your niche or your competitor’s page
- See what ads they’re currently running
- Look at their ad creative, copy, and offers
4. Know Your Audience (Stop Guessing)
Facebook ads give you laser targeting options, but if you don’t know who you’re speaking to, you’ll waste money FAST.
Here’s a simple trick:
- Imagine your ideal customer in detail (age, interests, location, struggles)
- Use those insights to build your audience in the ad set section
5. Set a Realistic Budget
You don’t need to spend hundreds to see results. Start small.
- Test with $5–$10/day
- Run your ad for 3–5 days
- Let the data tell you what’s working before scaling
6. Choose Scroll-Stopping Creatives & Copy
Your ad needs to do TWO things:
- Grab attention in 1 second (image or video)
- Make them care enough to click (your words)
🔥 Hot tips:
- Use bold colors and clear visuals
- Talk directly to their pain points or desires
- Include a CTA (Call-To-Action) like “Grab Yours Now” or “Learn More”
My Pro Tips – Keep Testing & Keep Learning
Even top marketers test different creatives, audiences, and copy. The magic is in the testing.
That’s why I created the How to Run Facebook Ads Like a Pro eBook — so you don’t have to waste weeks (and $$$) trying to figure it all out.
If you want to skip the guesswork and go PRO faster, I’ve got you.
👉 Inside, I walk you through:
- I wrote a breakdown on how to choose the right campaign objectives with examples, so you’ll never choose the wrong one again.
- A step-by-step guide on how Ad Manager works, so you don’t waste money on random clicks.
- You will have the exact link, tools, and pro tips on how to spy on your competitor’s ads to make it super super juicy. It’s literally one of the biggest secrets to running converting ads.
- I will show you how to test and tweak audiences so you’re not stuck on one “perfect” ad that flops.
- You’ll learn how to read results like a pro, even if you’ve never looked at ad metrics before.
👉 Grab the full eBook here and learn how to run Facebook ads like a boss.
🏁 You’ve Got This
Running Facebook ads doesn’t have to feel like rocket science or a trial-and-error process. With the right foundation, clear steps, and a little guidance, you can finally start getting clicks, leads, and sales consistently.
So, whether you’re promoting a digital product, a service, or even just growing your brand, you now know the basics.
The next step? Take action.
